The distinct "look" it provides. In addition to adding more pleasing bokeh blur to background objects near the edges of the frame, it also allows objects on the periphery that are in the same plane as the subject when that plane is perpendicular to the optical axis of the lens to be blurred as well, although not to the same degree that background items can.
Some folks want it, especially in portrait lenses where the edges are usually intentionally blurred. Some folks don't want it and prefer a flat field. You pay your money and you make your choice.
Here is a typical image linked at Flickr. In all honesty field curvature vs. flat field wouldn't matter much with this one because there is nothing near the edge of the frame that is in the flat plane perpendicular to the optical axis of the lens at the subject's distance. Here's another. See how the parts of the bench in front of the model but nearer to the edge of the field of view are as sharp as the point of focus while parts of her arms that are the same distance as her face from the camera aren't quite as sharp? Also this one (where the flowers in the same flat plane as the point of focus in the middle but near the edge of the frame are blurrier) and this one (in which the items at the edges are not as sharp as the items in the center, even though all are in the same flat plane that is parallel to the camera's sensor).
Notice that in this one even the raindrops that are the same distance from the camera as the subject are blurred away. In this one the railing in the lower left that is nearer than the main subject is in focus and demonstrates the shape of the front focal plane that is a portion of a sphere.
In contrast, notice how the EF 100mm f/2.8 L IS Macro maintains a flat field of focus all the way to the edge of the frame. It is demonstrated in this one by the tree along the left edge. The subjects hair on the right in this one shows the flat field. With this one, the flat field of the EF 100mm f/2.8 L IS Macro made the shoulder in the lower left of the frame as sharp as the subjects face. If a lens with field curvature, such as the EF 85mm f/1.2 L II had been used instead, the shoulder would have been slightly softened and perhaps would distract less from the subject's face. The same could be said for this one.
Another advantage of using a lens with field curvature is that there is less error in focusing distance when using a 'focus and recompose' technique if the camera is rotated around the optical center of the lens. Most of the error usually introduced with 'focus and recompose' is due to the center of rotation being at the center of the photographer rather than the center of the lens. But even when the camera is rotated around the optical center of the lens, there is more error with a lens having a flatter focal plane than one with field curvature that matches the focal length of the lens.
Update: The two photos included in this question are perfect examples of the types of shots for which a lens with uncorrected field curvature would be useful.