Pretty straight-forward question: What's the best strategy to hide stretch marks?
I've noticed that during shooting, the angle of the light can severely impact their visibility. But I can't find a rhyme or reason so I can predictably reduce their appearance. Should I even bother, or just wait until the editing phase to work on them? Assume airbrushing/makeup are out of the question.
During editing (using PS CC) the healing brush is a simple way to mostly hide them. But in photographs where the skin is in very sharp focus and texture is important, like in macro shots, the healing brush set on content-aware can leave very easy-to-spot imperfections. What other techniques are there that might be more effective? I've tried the patch tool and clone stamp but they can muck up shading on curved surfaces or transitions from light to shadow.
Any tutorial pages or videos would be acceptable too, I haven't found any decent ones that work in this situation.