@Tetsujin if I use a projector you can see the text and you can see light projected on the rest of the face of the model when I tried it. In the first picture you can see there is no other projection it looks like only the text is projected. Maybe through a laser?
So for this shoot security of the mall and the shop saw us shooting at various locations and didn't say anything. Furthermore there are no "no photography" signs in the building as it is very touristic. Would this still apply then?