A 35mm prime (on FF, or 24 on cropped) is a great lens to walk around with. But when one gets too close to someone to take a picture, invariably some of their features are exaggerated (noses are popular targets in that regard). Yet, sometimes all you have in a given moment is a wide prime.

Are there any tips and tricks to getting good shots of people -- 3/4 portrait or closer, say, and still keep them looking good?

Journalists use these lenses all the time, so there must be something to it.

For example, avoid putting people too close to the center of the frame?