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Someone recently suggested to me that if a photographer does, for example, family photography, but wants to branch out to something like boudoir/nude photography, they should use a pseudonym and/or create a second business altogether, to keep the two separate, and so that they do not offend or lose their current clients. What is the accepted rule about this, if there is one?

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    the accepted rule? – osullic May 9 '18 at 23:37
  • Area may be very important, and whether you do boudoir, or also nude (over here, boudoir would hardly shock anyone). – remco May 10 '18 at 5:20
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    not enough for a answer, but a friend of mine is war and violent demonstrations reporter and uses his mother's surname on those occasions to not be easily tracked back at home. – CptEric May 10 '18 at 7:11
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If your target market for family shoots is not going to be offended by using a photographer that also does boudoir, then you are probably fine to use the same name. Locale may be a factor here for local area values.

It would probably be worth it to have two completely different web sites, as it's incredibly unlikely that your family portrait clients will cross sell to boudoir. It's a cross sell opportunity to play at your discretion during or after the shoot.

It is more probable to sell family photos to a boudoir client, so advertising your family services on the boudoir site may not be a bad thing.

Tl:dr - the same name may not be an issue, but do create separate marketing materials.

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    @Shea - if it means anything to have an anecdote: my wife and I are using the photographer that did her boudoir for our maternity shoot. What you're asking is probably more prevalent than you may think. – Hueco May 9 '18 at 23:36
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What is the accepted rule about this, if there is one?

There is no accepted rule about this.

Some photographers do it that way.

Some photographers don't.

It's an entirely personal decision.

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