That's the reason:
to shoot a fashon runway performance.
This is event photography. This is not a studio. You have models running around, an audience that watches them, etc.
One rule of thumb in event photography is: The photographer doing his/her job is not really part of the show. You should not get in the way of what's happening.
For normal photos you want the flash far from the lens, like on a boom on a separate handle framing the camera.
Where do you place that boom on a runway? This is not the kind of thing where you can roll out your whole studio with dozens of stands to get the picture that you previously planned out precisely. It's not run&gun either, but mobility and flexibility is key.
those would be positioned in the normal manner: off-angle from the lens.
You could pull this off with an assistant holding the boom arm. But it's very hard to do. You have to communicate with an assistant he has to follow you if you want to switch positions. This all takes time that you don't really have. You'd also wrap the event around yourself: if you need 5 shots of one model before you get a good picture, other models will queue up behind that model.
It's more likely that you are supposed to take some photos "by the way" and not turn the fashion performance into a fashion photography performance.
If a ring shaped catchlight is desired, an on camera ring light is the way to go in this situation.
Some off-topic between-the-lines question answered:
Is this a realistic thing to see from a pro?
The most common definition of a pro is "somebody getting paid to do something".
Is it reasonable to...?
A lot of people think that "being a pro" also means that the results are really good. That's not necessarily the case.
It most often means "being able to get the job done, no matter what". It's not the pro in the "prophoto" label on your lighting gear that makes you a pro, it's the "good job, here's you pay check" you hear at the end of the day
Is it reasonable to...? Yes, whatever it takes! You forgot the boom? Attach the flash with some duct tape to that broom stick your assistant found somewhere.
...for macro shots only.
No. You can use wide angle for portraits, long lenses for landscapes. Whatever. Photography equipment does not come with a usage-of-this-item-is-restricted-to-... label attached. Be creative.