I have an assignment to shoot architectural, wildlife, and landscape stills for a video production team who wants to present them using some variation of the Ken Burns effect.
I am concerned that the principles of composition I use for stills do not lend themselves to use with the Ken Burns Effect. Over the past few years I have seem most of my thousands of compositions presented using Apple TV's Ken Burns effect. I can't think of an instance where that presentation looked acceptable to me. I understand that the Ken Burns effect is likely to turn out better when tailored by a human than leaving it to whatever algorithm Apple TV uses. However, by the infinite monkey theorem I expected that at least sometimes Apple TV would produce a redeeming result with my compositions. But I don't think it ever did.
This all leads me to suspect that composing shots for presentation using the Ken Burns effect requires adopting some other principles than for plain-old-stills.
Should I adopt different principles of composition for stills presented using the Ken Burns effect? If so, what are they?