From http://www.digitalbirdphotography.com/2.3.html
In the case of full-frame sensors, the pixels are spread out over a relatively large sensor: roughly 36mm by 24mm. This just happens to be the size of a 35mm film cell (remember film cameras?), and has come to be known as full-frame (despite the fact that there are even larger sensors, known as medium format sensors).
As of this writing, most consumer-grade digital cameras are not full-frame: they are cropped, meaning that they are smaller than a full-frame sensor.
For cameras with a 1.5x crop factor, the sensor is 43% smaller in both width and height than a 35mm film cell, resulting in a sensor with 66% less area than a full-frame sensor—a rather substantial loss in sensor size. This is because the crop factor is applied to both the width and the height separately.
In the example for a camera with a 1.5x crop factor, is its width (or height) 1/1.5=0.67 of the width (or height) of a full frame sensor? Why "the sensor is 43% smaller in both width and height than a 35mm film cell"?
Is its area (1/1.5)^2 = 0.44 of the area of a full frame sensor? Why "resulting in a sensor with 66% less area than a full-frame sensor—a rather substantial loss in sensor size"?