I looked around for a CF card reader that was faster than the common cheap ones. It's not easy to shop for as they don't really say on the specs, but I found someone who made a recommendation and it was sound advice. It was indeed much faster than other card readers I had around.
The camera itself is probably not fast. It's probably not USB3.
I just bought a new PNY "Elite Performance" SD card that states 90 Mbytes/second, and my own tests on my USB3 reader confirm that. The reader needs to handle the optional faster protocols to make use of the card's potential.
In my experience, common USB2 devices have a hard limit of 20 MB/s. I think that's due to the chipset, since I have seen occasional devices that are faster.