children's clothing set display

I want to know how these clothing sets are being photographed? is it on hangers or on the ground? How can I blow out the background completely like this?

  • Hard to tell if it's on the ground or hanging from such a small image. – Guffa Aug 12 '14 at 16:43
  • possible duplicate of How to do the ghost mannequin effect? – MikeW Aug 12 '14 at 19:57
  • @MikeW - I thought that too, but they didn't looked filled in, so I think the question is more about the background. – John Cavan Aug 12 '14 at 20:20
  • @JohnCavan they do look kinda flat don't they, so probably not. – MikeW Aug 12 '14 at 23:09

It looks like they are being photographed using the "Ghost Mannequin" technique or a slight variant of it.

Usually clothes are placed on a mannequin, photographed and then photographed again inside-out. The two images are then put together in post-processing. In this case they may have varied it slightly by placing the clothes out flat, but broadly the technique looks the same.

For more see here: How to do the ghost mannequin effect?


It looks like it's photographed on a ground (noticed that everything is flat), most likely from a height (ladder/stairs/window on a 1st floor ;) ) on a large sheet of white paper/cloth (either laying horizontally or at a slight angle).

Considering how evenly lit the clothes are I guess photographer used 2 flashes standing on a sides with either umbrellas or (more likely) large reflectors / softboxes. There are several light setups that can be used for such effect.

In either case - it looks like a rather professional setup.

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