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I saw a photo on the internet today that I have seen before. Not this exact image, but this type of photo. I have tried to explain it to people in a photography store but to no avail.

What is this technique referred to, so that I can find more information related to it.

I love that "rushed inwards" stream around the focus in the centre of the image.

rushed in photo

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Zoom Burst, or Zoom Blur are a couple of variations of names of the effect you're talking about. More info on how to achieve it here, here, or here.

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    Can you give a short summation of the technique instead of just linking off-site? A quick example is what most people need to figure out how to use something like this in their own work.
    – Patrick Hughes
    Aug 2 '14 at 4:19
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    I quite often would in answers; I didn't initially bother in this case, since the question was "what is this effect", not "how do I achieve it".
    – Conor Boyd
    Aug 3 '14 at 20:01
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I like the term Radial Motion Blur as it describes both the appearance of the effect and how to achieve it in post processing (most Photoshop editors have a "radial blur" function).

Zoom Blur does describe how to achieve the effect, though.

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