I know it has been years as I google on faded photography. However, none seems to mention about the hype of this effect.
Does faded photography create positive moods? Photography having vibrant colors (not HDR) create a more 'happier' mood than faded, which I think is dull and gloomy.
Could someone enlighten me on this trend?
My apology as I should have added how this question was initiated. Below give a more directive account.
I do Instagram and was actually intrigue by VSCO Cam app which officially introduced as "The Standard of Mobile Photography", in particularly on faded photography searchable.
But one of the aesthetic value on photography is the vibrancy and vividness in colors. For example, Food photography, this is usually the sequence of composition depiction; colors, smell, and lastly comes to taste, where the latter 2 don't physically exist visually, however, physiologically arouse one's mind imaginable to act (i.e eating) after seeing.
In opposite manner, food photography as faded doesn't look appealing to fancy, even one has a hungry appetite.
Having said that, I'm not against faded photo or VSCO Cam, I do like them at some point. I think it is merely an individual perspective for those who like vintage-old-timer-nostalgia-look.
Beside that particular flavor, I don't see other driving cause for the trending faded photography.
If you have time, try instagram search with hashtag #vscocam. The results look majority with faded, yet, googled none has elaborated on this overly hype filter for some years.
Perhaps, vintage-old-timer-nostalgia-look could, after all, be the only factor to define aestheticism in photography, which has nothing to do with Social Media.
Or someone would like to shed more light on increasing trend relatable to VSCO Cam on faded photography, ruling out social media.