I've been wanting to bite on the new Sony a7 mirrorless full-frame camera, but reviews are surfacing poor JPEG quality compared to other FF cameras. While I often shoot RAW, JPEGs are critical if you want to use the WIFI to send images to your phone for uploading or proofing.
Question:
Would it be possible for Sony to significantly increase JPEG quality (sharpening, WB,posterization, etc.) with a firmware upgrade, or are there other variables that can only be addressed with a new version (processor, meters, etc.)?