I am searching for a tripod for my 60D. I have not heard of The DIDEA brand before. One thing attracts me, their data shows 20KG for loading, even though it is a small tripod. I wonder if anyone who has used it, and how does it rate?

  • I've never heard of them either. They appear to be a relatively new Chinese company. They look reasonably well made in photos but that of course means nothing. Jul 17 '13 at 9:16
  • They look like Benro clones to me. Probably from the same factory. If a weight capacity number sounds too good to be true, it is. I would look elsewhere for a reputable manufacturer with realistic specs.
    – dpollitt
    Jul 17 '13 at 14:03

DIDEA appears to be a small Chinese camera accessory company. According to information found on Google they are relatively new, having incorporated in 2010, roughly with an annual revenue in the $100k-$500k range, and approximately 11-50 employees (reference). Some other sites slightly vary that information, but it gives you a good idea of how big they are.

I wouldn't expect much in terms of warranty, support, or service, but you might be able to get a good deal on a decent tripod, monopod or head. Given their small size and lack of presence in the market, it will be extremely difficult to ascertain quality unless someone has first-hand experience with them.

This is a gamble that might be worthwhile if the price sounds good to you. Good luck!

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