In the Canon Rebel T3i Manual, page 59, it's mentioned that "If you have a zoom lens, use the telephoto end to fill the frame with the subject from the waist up." Same note on page 61 and another one for landscape telling to use the "wide angle end".
I have EF-S 18-55 mm IS II lens which is a zoom lens. I've googled "telephoto end or wide-angle end", but all the results were lenses not an end. I don't know if I got it wrong but I thought that "end" would mean something that can be mounted on my zoom lens itself.