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This photograph was taken at around 9:30 AM. The sunlight was bright. I can't shoot in raw. I have adjusted the brightness and the contrast by which at least the tree is appearing brighter.

Look at the ground, it is of some weird colour. Something pinkish. How to adjust that in JPG?

What are measures that should be taken while shooting in daylight before and after processing?

enter image description here

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Bright daylight is often considered problematic for photography, as it causes harsh shadows. You'll get the best results by waiting for a softer light - a sunset/sunrise or clouds blocking the direct sunshine. If waiting is not an option, a polarizing filter is usually used to somewhat tame bright daylight, as in this example -

Kätlin Sehver and Lord Leu winning the Grand Prix in Ruila

Ground color on your photo is off because white balance is on the ground is off - the warm light makes tones warmer (gives a red/yellow hue). Different light shows colors differently. Human brain is somewhat able to adapt perception of colors in different light, but a camera can adjusted for only the whole scene. If you fix the red tint in warm light, the areas with cooler shadow light will show slightly blue. You might like it better (shadows are darker and therefore do not show as well) or not (humans generally prefer warmer tones).

You could try setting custom white balance by putting a gray card or a sheet of white paper in the light you want to appear as neutral and telling your camera "look, this is how white/gray should look like". How exactly to tell this depends on camera model (if you have a user manual, try looking for "setting custom white balance").

You could also adjust white balance in post processing; try sliding it towards blue. Or, even auto levels or automatic white balance would render your example cooler:

OP's sample picture + auto WB

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    \$\begingroup\$ @Anisha I edited, hope it's better explained now \$\endgroup\$
    – Imre
    Jun 14, 2011 at 7:22
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    \$\begingroup\$ Indeed your answer now is more helpful than before ;) I'll take time to look through the links. \$\endgroup\$
    – Aquarius_Girl
    Jun 14, 2011 at 7:28
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    \$\begingroup\$ @Anisha The idea of the reflection is great, but the photo is ruined by the bright white and red houses in background. They are not intended to be part of composition, but their color and sharpness demands attention from viewer. A shallow depth of field (not achievable for such a large scene using a small sensor camera) and tighter perspective (shooting and zooming from further away) might help to alleviate this. \$\endgroup\$
    – Imre
    Jun 14, 2011 at 9:01
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    \$\begingroup\$ @Anisha Yes, it makes sense. You'd have to keep the angle to ground the same - so shoot from higher when further away. Of course, it might be impossible without special equipment. Another possibility is to find a similar tree+puddle combination with a better background - try starting with other trees around the same puddle. \$\endgroup\$
    – Imre
    Jun 14, 2011 at 9:18
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    \$\begingroup\$ @Anisha By "special equipment", I mean anything that would help you to shoot from a higher position, be it a tripod, monopod, ladder, kite, hydraulic lift, ... You'd need a bigger aperture (f divided by a smaller number) for blurring background, f/22 would be even worse than f/8. \$\endgroup\$
    – Imre
    Jun 14, 2011 at 9:31
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There is no right 'white balance' setting. The real world if full of different colors and color casts.

Shadows are colder than areas lit directly from sunlight. Colored objects reflect colored light etc.

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  • \$\begingroup\$ Nice, so what white balance setting should be preferred in sunlight? How should I edit this now? \$\endgroup\$
    – Aquarius_Girl
    Jun 14, 2011 at 7:04
  • \$\begingroup\$ In sunlight, the camera usually sets the correct white balance. \$\endgroup\$
    – Boris
    Jun 14, 2011 at 7:23
  • \$\begingroup\$ In this concrete photo, nothing is necessary wrong. There are some more reddish colors but since they are not in other parts of it, I would say they are part of the scene and not a wrong white balance (which is for the whole picture). \$\endgroup\$
    – Boris
    Jun 14, 2011 at 7:25
  • \$\begingroup\$ Actually the default white balance known as AWB gives me a blue tinge on my photographs always, so I don't prefer to use it. And I don't understand the meaning of "shadows are colder". \$\endgroup\$
    – Aquarius_Girl
    Jun 14, 2011 at 7:29

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