The JW Anderson SS19 campaign video has this very unique black and white look to it (that very much applies to photography too), and I can't figure out how to replicate it. I'm not sure if it's lighting, a filter, or the way they edited it, but it's a creamy, almost-vintage look. How do I replicate this? It looks like it might be a little bit of sepia but that doesn't give me the full effect I'm going for. [
If you want to achieve this digitally note how the whites aren't full white and the blacks aren't full black.
You can do that e.g. in Lightroom or any other editing tool by pulling the endpoints for the highlights and shadows towards the middle.
To get a creamy tint, select the RGB Blue-Channel and reduce the Highlights-max Point. This bumps up the yellow:
If those were film images, I'd say they were "overexposed" by about one stop and developed at N-1 (pull 1) to ensure well filled shadows. They may also have been printed on a warm-tone paper, and the prints preflashed to rein in the whites.
Presuming they're digital in origin, it's likely filters with similar results were applied in post Generally, this is the lowest level of what's called "high key" (at its extreme, the whole frame would be near-white, with only a few detail-rich and still pretty light shadow regions).