I saw an advertisement on TV and was very impressed by the videography in direct sunlight (the setting was a beach). Here is a link to the advertisement. Two photos from the ad are shown below. As you can see, there are no harsh shadows or yellowing of the skin, which is usually seen in very sunny environments. Whenever I take my photos in direct sunlight, they come out as they do in the third photo.
Advertisement screen grabs (sorry, couldn't get rid of the playback buttons)
Example of typical sunlight photo (note the shadows are much harsher):
How do I make my sunlight photos more like the advertisement?