I have been doing a lot of reading on what local businesses should blog about and have come up with the following scenario.
I am looking for something to keep me busy and to keep my mind a bit more focused. I like photography and was thinking of starting a website documenting what I know about photography, my learning journey, something in the line of what Digital Photography School is doing, but at a much smaller scale. Maybe one day my site will gain lots of followers around the world, who knows.
I am also currently in IT, web programming to be exact. And given my circumstances I am maybe thinking of taking a break from corporate life and go touring and focus a bit more on photography. Maybe I become a photographer on the side and do portraits or weddings or whatever. More in the line of a local business/photographer.
The thing that I can't wrap my mind around are the 2 different aspects of what I want to achieve, the learning people photography and actually going the local business route (if I want to go this route someday I don't know)? The 2 audiences will be different I assume? One is from all over the world, and the other is locally, in my case South Africa. Do you think it is maybe better to differentiate the two websites? One for teaching people photography and the other the local business focusing on local people? Or would it benefit me more to do both in one website? I know this is a lot, but I want to think long term and get things in place now and build it up bit by bit, focusing first on teaching photography and then going the local business route.
I had a look at photographer's Facebook pages and they don't have many likes, I'm assuming it is all from clients locally to their business. And then you get those learning sites that have thousands of followers from all over the world. But how will it benefit me if I have a million followers but they are all over the world whereas I want to also focus locally for the portraits or wedding or whatever I want to do on the side? I see local photographers just focus on weddings or portraits in their blogs, with an odd extra blog post about something photography related, and the photography learning sites focus just on this, not one site would focus on both. There must be a reason for this?
I hope that I make sense?