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I'm drawn the most to the Amar, Mayfair and Walden filters. I would like to know which real cameras they are based on, or inspired by, if any?

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  • \$\begingroup\$ Your edit has made this two separate questions - please keep each post to just one question. I'll revert the edit, but feel free to ask the second question in a separate post. \$\endgroup\$
    – Philip Kendall ♦
    Commented Dec 4, 2014 at 22:39

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In general, they're not based on any camera. Kevin Systrom, the co-founder and ex-CEO of Instagram, said the following in How does Instagram choose names for their filters? on Quora:

I wish that I could say it's more interesting - but often it has to do with the inspiration for the filter... a type of film, a photo we've seen, or simply what we were doing at the time.

For the video filters, AllThingsD has the details, but there's no one theme.

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Here's a blog post that tries to reverse engineer the filters into camera/film combinations: http://blog.1000memories.com/97-old-school-instagram-filters-using-vintage-cameras-and-film

Unfortunately, it doesn't have Amaro or Mayfair listed. And for what it's worth, my personal experience with a Yashica Mat-124G with Velvia 100 didn't come out looking the way they said it would: enter image description here

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  • \$\begingroup\$ As noted above, I've changed this question back to the original meaning of which cameras the filters are based on, so this answer unfortunately looks a bit out of place now. Hopefully the original poster will ask a new question in which case this will be a good answer :-) \$\endgroup\$
    – Philip Kendall ♦
    Commented Dec 4, 2014 at 22:43
  • \$\begingroup\$ "And for what it's worth, my personal experience with a Yashica Mat-124G with Velvia 100 didn't come out looking the way they said it would" Just curious - what were you expecting? \$\endgroup\$
    – Anton
    Commented Mar 9, 2019 at 11:21

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