I remember reading on a Leica forum that it was a recommended practice for Leica owners, supposedly to avoid theft when on location, abroad or street photography for instance.

I always thought that it was a form of false-modesty.

• “Oooh, you have taped the brand name, your camera must cost a a mint”!

Taped brand names do attract a lot more attention than a brand, like Leica, which most of the world has never heard about and that looks like a hand-me down from grandpa.

For modern looking DSLR taping would attracts even more attention and potential “thieves” will probably think:

• "Oooh, that camera must be so much more expensive than it looks, else why would the fool bother trying to clumsily hide the brand."

In my experience, the “poor bugger” in a 3d world country, except maybe for the most remote villager, does know what a good camera costs. They have they own reasons, outside the purview of this Q, to ask about how much you spent on it.

Doing for copyright reasons is one thing, but IMO it serves a negative purpose when done to avoid theft. Taping is obvious and is a form of false modesty amongst some circles.

To me hiding brand names do attract a lot more attention than a brand, even more so for brands like Leica, which most of the world has never heard about, and that looks like a hand-me down from grandpa. I imagine the typical reaction to be:

• “Oooh, you have taped the brand name, your camera must cost a fortune”!

For modern looking DSLR taping attracts even more attention, that’s not even speaking about straps or bags. A big shiny camera with a large lenses, and an LCD back…who are you kidding, potential “thieves” will probably think:

• "Oooh, that camera must be so much more expensive than it looks, else why would he make such an obvious attempt at hiding the brand?"

I think the only time you can get away with taping is if you have a truly old camera, and you do it not with tape but semi-permanently with markers, or if you have a small discreet camera, but then why bother...

When traveling, even if your camera is worth his house, most locals know roughly what a good camera costs, so lying to them is a bad idea.

I remember reading on a Leica forum that it was a recommended practice for Leica owners, supposedly to avoid theft when on location, abroad or street photography for instance.

I always thought that it was a form of false-modesty.

• “Oooh, you have taped the brand name, your camera must cost a a mint”!

Taped brand names do attract a lot more attention than a brand, like Leica, which most of the world has never heard about and that looks like a hand-me down from grandpa.

For modern looking DSLR taping would attracts even more attention and potential “thieves” will probably think:

• "Oooh, that camera must be so much more expensive than it looks, else why would the fool bother trying to clumsily hide the brand."

In my experience, the “poor bugger” in a 3d world country, except maybe for the most remote villager, does know what a good camera cost. They have they own reasons, outside the purview of this Q, to ask about how much you spent on it.

I remember reading on a Leica forum that it was a recommended practice for Leica owners, supposedly to avoid theft when on location, abroad or street photography for instance.

I always thought that it was a form of false-modesty.

• “Oooh, you have taped the brand name, your camera must cost a a mint”!

Taped brand names do attract a lot more attention than a brand, like Leica, which most of the world has never heard about and that looks like a hand-me down from grandpa.

For modern looking DSLR taping would attracts even more attention and potential “thieves” will probably think:

• "Oooh, that camera must be so much more expensive than it looks, else why would the fool bother trying to clumsily hide the brand."

In my experience, the “poor bugger” in a 3d world country, except maybe for the most remote villager, does know what a good camera costs. They have they own reasons, outside the purview of this Q, to ask about how much you spent on it.