I'm a relatively new photographer and, admittedly, I'm still learning. I have been taking photos as a hobbyist for a couple of years, but recently I have been seriously building my portfolio (and learning more) with free shoots for family and friends.
My friend recently offered my first paid shoot. She manages a small non-profit and has asked me to take photos for her organization's outdoor event. I was hesitant at first, because I don't feel like a professional yet, but she insisted on paying me for my time - nice! It will be about 50 people (at its peak) from 10am-1pm. She has also requested photo editing - more than just color correction. I'm comfortable in Photoshop CS6, so this isn't a problem.
I have read elsewhere that I should take my investments into consideration when deciding on pricing. I've largely learnt from online tutorials and blogs thus far, so my only real expenses have been my gear.
My gear: I have a Canon 60D, Speedlite 320EX, a 50mm f/1.8, 40mm f2.8, 10-22mm f/3.5-4.5, and of course the kit lens 18-55mm. Nothing too fancy, I realize...
So, how much should I charge for three hours of outdoor shooting plus editing, and what do you suggest for future shoots? I'm interested in pricing my services competitively and fairly to gain lots of contracts, instead of just a few contracts at a higher price.
Many Thanks again for your input!