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Jan 26, 2014 at 20:23 comment added user2719 Achieving the desired shape and fall-off characteristics of a gradient, particularly for product photography, is much easier with a backlit background. One also gets around problems with surface texture and ripples or other variations that would arise when trying to light the background from an angle, and eliminates the possibility that reflectors or hold-backs (gobos, flags, scrims) will interfere with the background light.
Jan 26, 2014 at 18:58 comment added Muteking Sorry, that's not what I saw. It was not paint. I said something "close" to the example, not the example itself. It was a plastic surface or something similar, that gave the glow effect with a light behind. The panel was letting the light shine through.
Jan 26, 2014 at 18:01 comment added James Snell The stuff is usually called 'paint' and it is applied to 'a wall' although other flat surfaces will suffice. The setup is what gives the effect, which is why it is the answer...
Jan 26, 2014 at 17:57 comment added Muteking Thanks, but I'm not looking for the specific configuration, I just need to know what kind of material is used for the background, how is it called, and where to find it.
Jan 26, 2014 at 17:52 history answered James Snell CC BY-SA 3.0