I think the BW conversion should start from the idea, from the story you want to tell, from the associations you want to create in the viewers' heads.

BW is usually associated with old, aged, mystic, timeless, gloomy, dismal, noir, dramatic, etc. Associating BW with negative emotions is not a rule, but you're likely to use BW for such purposes more often. Feel free to add your thoughts here.

BW can be successfully combined with techniques like low key, high key and chiaroscuro.

Michael Kenna's work is worth checking if BW is of interest.

If BW will enhance your vision, it will enhance your picture too.

I think BW conversion should start from the idea, from the story you want to tell, from the associations you want to create in the viewers' heads.

BW is usually associated with old, aged, mystic, timeless, gloomy, dismal, noir, dramatic, etc. Associating BW with negative emotions is not a rule, but you're likely to use BW for such purposes more often. Feel free to add your thoughts here.

BW can be successfully combined with techniques like low key, high key and chiaroscuro.

Michael Kenna's work is worth checking if BW is of interest.