by Jakub

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Marketing is one of those dark arts and whether a specific social media service is useful or not depends on how your business works. If you live by referrals and shoot events then a Facebook Page is an excellent tool (as is an instagram account) as you can release a subset of (lo-res, watermarked) images and people love to like/tag themselves which shares ...


I don't think that a Facebook photo page alone will do much. Facebook's revenue model involves only showing posts to a subset of your potential audience — even those who have "Liked" your page, unless you pay for promotion. Paying to promote posts of photos you really want others to see might get you a bigger audience, but even then... uphill battle. There ...

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