New answers tagged effect
I have a little trick that typically works and you don't even need Photoshop, just an internet connection. I go to pixlr.com/editor. I open the picture, go to Adjustment>Exposure. Typically the default setting is sufficient. It does a wonderful lightening and softening all at once. Unfortunately this will only work with .jpg not RAW files.
It's achieved by shooting towards the lightsource, overexposing slightly then reducing the contrast, optionally playing with the colours to get a cross-processed look.
It's definitely a result of post processing, but the fact that the first image features model partly submerged in a milky substance helps of course. As already pointed out in the comments a common feature of the four photos is the fact that they lack absolute black. This is easy to achieve by raising the left part of tone curve. They are also desaturated ...
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