A television show (sit-com) wants to use an image that I took of a model. This image would probably be on screen for a few seconds and probably part of a portfolio book that is being looked through. I want to charge something for the usage of this image. Could anyone help me with information on what is a good rate? Thank you for the help.
Pricing is all about the market; if the show is going to be syndicated nationally/internationally/etc.
I can't see anything directly relevant in my local friendly price guides, but had this been for TV advertising, then 985 USD would've been the price I'd have suggested.
It might be worth asking if they had a budget in mind, and start negotiating between there and what you think it's worth. Worth bearing in mind, with all photography shots, you'll need to stay below the cost of repeating the shot, if you want them to buy your shot.