Although tools exist to remove red-eye in post-production, what's the best way to avoid it while creating the photograph in the field?
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To understand how to prevent red-eye you need to understand what causes it. Red eye is caused by light from a flash that is close to the lens entering the subjects pupils and bouncing off the rear of the eye back into the lens. (The main cause for the red colour is the blood in the back of the retina). Wikipedia has more info. To prevent red-eye you need to prevent this light bounce back. There are several ways to achieve this.
If you have a compact camera it is likely your only option is number 1. With an SLR you have more choices. |
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Using an off camera flash, or bouncing the flash off the ceiling/wall, will help to avoid red-eye. For a more in-depth answer this is a good article about red-eye control. |
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If your subjects are prone to red eye, prefiring a flash pulse before taking the shot will make their iris contract, reducing redeye. Many camera's have this as a setting for the flash. |
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