I don't normally do studio work, but I am about to do a photo-shoot in front of a green-screen for an amateur stop-motion video.
We don't have the budget for a professional make-up artist. This isn't a fashion shoot or a wedding, so it isn't about the models looking absolutely gorgeous. There's won't be many (any?) close-ups on faces. And it is destined to be a video, so the resolution is going to be low.
So, make-up is going to be done by amateurs. Most of the men will probably just get a bit of a powder, and most of the women will be doing it themselves.
So my questions are:
How important is make-up under studio lights? Will it make the subjects look particularly awful? Can the men get by without? (We are using amateur volunteers, and I don't want them to balk.)
Is there any tips you can give to help people applying make-up? e.g. do they need to apply a lighter foundation than normal for it to look natural? (Totally invented example - I am out of my depth here.)