I am currently putting together a business plan for a large photography studio, and am trying to get my head around the dramatic variation in studio day rates in the UK.
I have seen day rates from £100 to £1000, mostly it seems related to 3 statistics - Location, general studio quality, and size. (I am not including any equipment rental in this)
So does anyone have any personal experience on studio rental? what do you look for? what will you pay more for? lets say 2 studios are the same size and a similar location, what would sway you either way?