by ʇolɐǝz ǝɥʇ qoq

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put on hold as unclear what you're asking by mattdm, MikeW Jul 21 at 22:36

Please clarify your specific problem or add additional details to highlight exactly what you need. As it's currently written, it’s hard to tell exactly what you're asking. See the How to Ask page for help clarifying this question.If this question can be reworded to fit the rules in the help center, please edit the question.

Please read this post on asking "what's this effect" questions in a way which will get helpful answers (and upvotes!) and edit this question accordingly. Thanks! – mattdm May 15 '13 at 19:31
I hope you are only asking this because you want to know what not to do. Those photos are horrible. – thomasrutter May 16 '13 at 1:50

It is desaturated, and then shifted to a yellow/black duotone. It is also badly over exposed to cause a loss of detail on the bright end (can be emulated with curves or brightness). Noise also appears to have been added.

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That processing is pretty terrible.

  • In colour balance, remove almost all blue from the low or mid-tones.

  • In curves, make a curve that looks a bit like this.

  • Might want to bump up the contrast and brightness a bit.

  • In curves, switch to the blue channel. Play around a bit, but something like this or this may work (for blue channel only).

  • Add noise.

  • It probably helps if your photo is grossly overexposed to begin with or you are shooting into the sun or something.

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Apart from the yellow toning and noise, the main thing I see is no mid-tones. So they have increased the contrast, and it looks like they've raised the black point up a bit, as there don't seem to be any true blacks in the image (part of that may be due to the noise), which gives it a washed out effect.

So you could use the contrast slider, or you could raise overall exposure, lower shadows, raise highlights and raise the blacks a bit. Could also try lowering clarity if using Lightroom/Photoshop.

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