Why is the 430EX more expensive than the 430EX II?

Question

I'm about to sell my Canon 430EX and trying to determine a fair price for it. Looking at Amazon, it seems like the 430EX is more expensive than the 430EX II. I'm a bit confused. Any ideas why this might be?

430EX : http://www.amazon.com/Canon-430EX-Speedlite-Flash-Cameras/dp/B000AO3L84/ (~$430) 430EX II: http://www.amazon.com/Canon-Speedlite-II-Digital-Cameras/dp/B001CCAISE/ (~$262)

Answer 1

Any ideas why this might be?

The 430 EX II is sold by Amazon while the 430 EX is sold through Amazon by Crawford's Superstore.

Answer 2

This often happens with discontinued products — flashes, cameras, snacks, cleaning supplies — on Amazon. All the vendors offering a reasonable price sell out, and then you're left with a handful with high (sometimes crazily high) prices. This can just happen naturally when some seller legitimately had a higher asking price, or somewhat more calculatedly when someone is trying to cash in on the reaming stock of a popular product. And sometimes I think it is shady vendors just trying to catch unobservant buyers with outrageous prices because there's no penalty for trying — buyer beware and all that.