Time to be with your loved ones

Time to be with loved ones

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Nobody's quite sure why the new Southern Comfort add is quite as cool as it is, but I really like the warm 70's film-like look that they have added to the video.

How would I re-create this warmth in a photo? Is this the result of lens filters or post processing?

(I shoot RAW on a D800, if that matters)

enter image description here

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I don't understand why you think the warm look is film-like. There were some films known for shifting colors a bit to the warm side, others the other way. In any case, this only mattered for slide film which was used directly. With negative film, the general color tone was a choice in printing. –  Olin Lathrop Dec 13 '12 at 23:08
    
I meant film as in movie stock. yes certain (still) films do push towards warm, that's what i'm looking for. –  Darkcat Studios Dec 13 '12 at 23:12
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1 Answer

up vote 3 down vote accepted

Most video footage is shot with a neutral white balance and then "graded" to taste in the editing suite.

Whilst you could use a warming filter on the lens it's much cheaper, easier and more flexible to shoot RAW and set a warm white balance when converting the images.

I did this in Adobe Camera RAW by warming the WB, adjusting the amount of green and applying a slight orange split tone to the highlights.

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Im fairly sure this is more than just white balance at work tbh, i have tried to get this (or similar) look in the past - curves? –  Darkcat Studios Dec 13 '12 at 12:13
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Could be slightly split-toned looks like there's more green in the shadows. There's a million different ways to manipulate the colours of an image, without seeing the original it's impossible to say. –  Matt Grum Dec 13 '12 at 12:34
    
thanks for adding the image - yes that's close, especially the sky blue. –  Darkcat Studios Dec 13 '12 at 23:16
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