I'll be doing a gallery show in the spring at my university, any advice on how to price my photos? I am not a photography major, so I don't have any resources for advice on things like this. I am so very excited to see my work in a gallery, it is an unreal opprotunity. I'll be doing a mix of sizes, some canvas, some mat board mounted, some framed. I've partnered with a student organization that raises awareness on human trafficking and have used the topic as my inspiration. Photos are dark and emotional and I've put my entire heart into working on this concept. I had to do many shoots to get the variety I was after. (I am still working on the project currently.)
My audience will be students, professors, possibly university big whigs and donors. I've seen pieces in this same gallery priced around $20, but I've also seen them in the thousands.
Another consideration, I have decided to donate a portion of my profits on any work that I sell to the organization I'm partnering with. I haven't set a percentage to donate to them yet, any advice there?