reading their website, it looks to be just another bait&switch operation.
Email order confirmations do not reflect any additional merchandise purchased or order adjustments if made over the phone. New merchandise or expedited processing costs added over the phone will only appear on the final invoice you receive with your. No orders are processed or shipped on Saturdays, Sundays or Holidays. In the event of delays, we will contact you by phone or email. If the delay is due to a back order situation you will receive notice by phone or e-mail and be given the choice to remain on back order, substitute to another item, or cancel your order.
This in particular... Typical bait&switch tactic. Claim a delay, or a "helpful assistant" calling you about something "missing that you really need" (which is actually included in the box from the manufacturer) and offering it at extra cost (not appearing separate on any bill, just the amount increases, so you've no way to file a claim agains them) and failing to ship if you decline the offer (interminable "delays", leading eventually to an offer of a more expensive "alternative" and the whole circus starts again).
Also note they've no address information listed, only phone numbers, despite mentioning a physical store in several places. I'd be extremely wary of them.
As they say: if it sounds too good to be true, it most likely is.