In the Luminous Landscape review of the Fuji X-Pro1, Nick Devlin notes:
... how else could one read the “Super EBC” labelling on the lens other than as a nod to the company’s [Range Finder] past. For the uninitiated, it stands for “Super Electron Beam Coating” – a moniker devised in the days when men walked on the moon and words like “electron” and “beam” conjured up visions of a Jetson-like futurama.
The retro-styling of this camera is undeniable, and that's clearly part of its appeal, but the other part is very modern, innovative technology, like the dual optical / EVF viewfinder and the novel sensor array layout. So, underneath the nod-to-the-old naming, is this a traditional multi-coating, or is it actually a modern update?