I often hear/read in webcasts and blogs that when doing food photography, it's better to use only the indirect sun light from a window, and without flash.
I tested multiple times two setups:
Reflected sun light from a window (no direct sun),
Reflected sun light from a window + light from a single flash, bouncing from a ceiling or a white wall.
Every time, the second setup gave much better results than the light from a window only. Am I doing it wrong? Have I misunderstood the assertion?