Before the rush

Before the rush
by evan-pak

Submit your Photo
Hall of Fame

Please participate in Meta
and help us grow.

Photography Stack Exchange is a question and answer site for professional, enthusiast and amateur photographers. Join them; it only takes a minute:

Sign up
Here's how it works:
  1. Anybody can ask a question
  2. Anybody can answer
  3. The best answers are voted up and rise to the top

Looking around for an answer to another question, I noticed that the brand new successor to Canon PowerShot S95, S100, shares model number with PowerShot S100 from 2000.

Is this intentional (e.g. the new one revisits same design principles for same target market), or merely a marketing mishap?

share|improve this question
up vote 4 down vote accepted

The model introduced in the year 2000 is referred to as the PowerShot S100 Digital ELPH in North America, but the Digital IXUS in Europe and most of Asia, and finally the IXY Digital in Japan. The model introduced in the year 2011 is referred to as the Powershot S100 and as far as I can tell this name is kept throughout the world.

It is possible to consider that a certain amount of nostalgia is built into this model, as the model introduced in 2000 was the first Digital ELPH camera when it was released, and 11 years later they have reused the North America model name in the new S100. I do not believe that this model name was used for any specific reasoning, such as to indicate some type of anniversary model or flagship reincarnation, rather I believe it is due to the simple progression of the "S" series of cameras naming convention. The S series evolved out of the S10 and S20 from 1999-2000. With the exception of the S45 and S95, each successive model number has increased by a factor of 10(S30,S40,etc). They simply kept with the model and named the newest camera S100. It is possible on the current path, that in a few years we could even see the S200 name reused.

share|improve this answer

There is no relation other than the inadvertent numbering.

share|improve this answer
I believe it's the correct answer, but I'd like to see some reasoning before accepting it. – Imre Dec 31 '11 at 11:50

Your Answer


By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.