I believe the camera sold on Photojojo is actually made by NeinGrenze, and is listed on that website as the 5000T model.
This tilt-shift style camera does not technically fit the "tilt-shift" definition in my opinion. The reason being that it is a fixed lens, therefore you do not have the option to actually do any tilting or shifting.
You are forced to live with the amount of tilt built in, which will limit the apparent depth of field, and cause the focus to be limited. The shifting portion is also fixed, which means that you cannot photograph regular items without seeing odd effects. If you photographed a person standing in front of you at the same height as you, head on, you would see distortion. On the other hand, you may avoid convergence of parallel lines such as in photographing skyscrapers from the ground, but since the amount of shift is not adjustable, this will vary.
Overall, this is a toy camera, and marketed as such. It will give you a fun effect, similar to a lomo or toy camera, but it is not meant to be used in a professional manner. But it sounds like you are looking for a fun camera for experimentation, and that is exactly what you will get with this unit, have fun!